We have seen so many hip-hop, R&B superstar and pioneer wearing monster energy hats in any occasion. (can be translated into New Era Cap, New Era Caps, New Era Hat, New Era Hats, the following is similar.) We can also see that numerous international famous brands are in cooperation with New Era brand to launch joint products. New Era not only merely represents a hat brand.
In 1920 in Buffalo, New York, Ehrhardt Koch formally established a hat company, E Koch Cap Co., with only 14 employees. In 1922, the company officially changed its name to New Era companies. In 1932, the company designed its first baseball cap version. Later, the company was exclusively franchised to supply caps for Cleveland Indians’ professional baseball team, which was the first baseball team that the company exclusively supplied caps for. Till 1940s, New Era has been supplying caps for multi-professional baseball teams. Following which they competed keenly with Wilson, Spalding, Rawlings Brands etc. Until the end of 1940s, New Era mainly focused on producing hats with the device that can adjusts size. About in 1954, they mixed their style with Brooklyn style to redesign the appearance and color matching of the hat and changed name of this series to 5 In 1965, nfl hats had supplied hats to ten major league baseball teams. In 1969, it designed an unique “fully-sealed” hat at that time and exclusively supplied hats to 20 to 24 major professional league baseball teams in 1974. In the early 1980s, New Era not only was able to provide the team cap for 23 Major League Baseball teams, but also receive a large number of orders from the school, local businesses, international baseball, golf and so on.
In 1986, New Era launched a style of hat named MLB Diamond Collection to American Major League Baseball Teams, also selling to the public. This was very successful and it even became a fashionable trend at that time to match whatever clothes with New Era hat. In 1993, New Era Hats completely defeated its then major rivals and got the exclusively supplying license granted by American MLB.
Famous black American director Spike Lee personally required New Era to design a red team cap with white font of New York Yankees when he directed a film in 1996, which made New Era become famous in that time. New Era hat could be seen everywhere, on adults and children, men and women, the old and the young and in all fields in America.
In 2006, New Era Cap Company moved its headquarters from Buffalo’s suburbs to downtown area. In the same year, in May the first flagship store was opened in the SOHO district of New York City, in November the second flagship store was opened in the New Er March 2007 New Era was not only strict for design, and was able to innovate. As for the material of the cap, on the basis of the using of 100% pure wool, the company has introduced the 100% polyester with excellent performance as raw material. This also marks their hat for the first time had made a great change in the traditional In spring of 2007, the third flagship store opened in London. In August of the same year, New Era successively opened stores in Queen Street West, Atlanta, Berlin, Birmingham, Japan, and Korea.
Since New Era Caps appeared in the film of famous black director Spike Lee in 1996, New Era has not only been a commodity deep into people’s life, but also stand for a kind of culture, and a kind of big popular trend.